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新电商，如何让好产品从黑土地“火”到云端？,新电商，如何让好产品从黑土地“火”到云端？_我的网站

一 |     The Brand Day showcased continued breakthroughs in technology and products, while also highlighting personal growth and long-term commitment.
REPT BATTERO held its 2026 Brand Day, themed "HEART OF A CHAMPION·MOMENT OF A DREAM" in Shanghai on August 8. Unlike a conventional corporate launch centered on new products and specifications, the event comprised two parts: "HEART OF A CHAMPION" featuring new solutions for AI data centers, heavy-duty transport and emerging mobility; and "MOMENT OF A DREAM" a concert featuring young pianist Hao Liu and his story of pursuing music through sustained commitment.

    REPT BATTERO’s 2026 Brand Day.
Bringing product innovation and piano music onto the same stage reflected a broader question for REPT BATTERO as it enters a new phase of development: how to build not only technologies and business performance that stand up to market scrutiny, but also the organization, culture and talent needed to support long-term growth.
A new starting point: the focus turns to enduring growth
In 2025, REPT BATTERO achieved its first full-year profit since its founding, while its residential energy storage cell shipments ranked No.1 globally (Source: SNE Research; GGII; SMM and ICC). For the first half of 2026, the company expects a revenue of approximately €1.86 billion ($2.15 billion) to €1.95 billion and a net profit of approximately €89.8 million to €109.1 million - surpassing its full-year net profit in 2025. According to SNE Research, REPT BATTERO also globally retained No.1 in residential energy storage cell shipments, while its power battery shipments entered the global top 10 in June.
    REPT BATTERO President Benson Feng delivers his address at the company’s 2026 Brand Day.
Speaking at the event, REPT BATTERO President Benson Feng said the new energy industry is moving beyond a period driven primarily by capacity expansion. In an increasingly competitive market, the company will continue to prioritize long-term technology development and disciplined operations, with a sustained focus on product safety, consistent quality, reliable delivery and lifecycle services. He emphasized that building an enduring company matters more than achieving short-term speed - and that people ultimately determine whether a business can navigate industry cycles over the long run.
"Healthier, happier and wealthier" is more than a slogan

As its business enters a new phase, REPT BATTERO is pursuing a culture in which REPTers can be "healthier, happier and wealthier." The aspiration extends from physical well-being and sustainable ways of working to professional growth, recognition and the opportunity to share in the company's progress.
"Without sustainable growth for our people, there can be no sustainable growth for the company," Feng said. When REPTers have the well-being, development opportunities and recognition that reflect their contribution, an organization is better positioned to sustain creativity, cohesion, innovation and operational improvement.
Putting people at the heart of products and customer value

REPT BATTERO's people-centered approach also extends to customers and end users. During "HEART OF A CHAMPION," the company introduced solutions for AI data centers, commercial vehicles and emerging mobility applications, with a shared focus on balancing energy, efficiency, safety, weight and size around real operating needs.
For AI data centers, REPT BATTERO unveiled the Powtrix® 6.9MWh energy storage system and the Wending® 320Ah sodium-ion cell. Powered by Wending® 648Ah cells, the Powtrix® system can reduce equipment count and on-site installation hours by 28 percent and land use by 30 percent in a 1GWh project compared with a 5MWh solution. It delivers 96 percent round-trip efficiency over a four-hour cycle and more than 10,000 cycles, while liquid cooling and AI-enabled operations support stable performance and predictable lifecycle costs.
For commercial vehicles, REPT BATTERO focused on payload, range and charging downtime. Its Chenxing S350, S455 and S600 address different transport scenarios, while the Chenxing D800 Pro is 700 kg lighter than conventional solutions, uses a 10 percent shorter battery enclosure and supports 1.3 MW charging. The company estimates that the system could generate approximately €20,500 in additional operating income per vehicle over five years.
For passenger vehicles, low-altitude aircraft and embodied AI applications, the company introduced two Wending® hybrid solid-liquid batteries. The manganese-based version can support a vehicle range of up to 800 km with an 85 kWh battery pack. The ternary version delivers a cell-level energy density above 375 Wh/kg and has passed more than 100 safety validation tests across the cell, module and system levels.
Across these applications, the goal is to translate battery performance into practical value - from keeping compute infrastructure online to improving vehicle economics and extending aircraft range under strict weight constraints.
Different starting points, same drive

If "HEART OF A CHAMPION" showed how teams achieve technical breakthroughs through years of research, testing and manufacturing, "MOMENT OF A DREAM" told a parallel story of an individual pushing beyond personal boundaries through sustained practice.
    Hao Liu performs Croatian Rhapsody with the ensemble.
REPT BATTERO invited young pianist Hao Liu to serve as the event's Dream Ambassador. Blind since childhood, Liu remained committed to music through years of study and intensive training. He graduated from the Peabody Institute of the Johns Hopkins University and will continue his studies at the New England Conservatory in Boston.
    Hao Liu performs La Campanella.
Although Liu and REPT BATTERO work in different fields, their stories share a similar trajectory. When REPT BATTERO was founded nine years ago, it was a newcomer to an established battery industry. Since then, it has built its capabilities from the ground up, achieving its first full-year profit in 2025, then retaining No.1 globally in residential energy storage cell shipments in 2026 H1 (Source: SNE Research; GGII; SMM; ICC). Liu has similarly challenged assumptions about what a blind musician can achieve. Both stories show how sustained commitment can overcome the limits of a starting point.
This shared spirit led REPT BATTERO to invite Liu as its Dream Ambassador. Representing more than just a concert following a product launch, "MOMENT OF A DREAM" expressed respect for those committed to a goal and a belief that individuals and organizations can grow over time.
More important than being No.1 is moving forward together
"HEART OF A CHAMPION" and "MOMENT OF A DREAM" both conveyed the idea that being a champion goes beyond market rankings. REPT BATTERO's No.1 global position in residential energy storage cell shipments reflects its business progress, while its products and cultural aspirations demonstrate how the company intends to grow. More important than achieving a No.1 ranking is the ability to keep moving forward together.
。    　　聚力数智赋能 焕新电商未来　　新电商，如何让好产品从黑土地“火”到云端？　　皓月牛肉、长白山人参、吉林大米、延边煎饼、集安白桃……　　据国家统计局数据，1-7月全国网上商品和服务零售额增长4.8%。

二 | 　　提到电商，过去人们总想起杭州、广州、义乌等地，但在全国范围内，吉林也在不断强势崛起！　　吉林，坐拥世界黄金玉米带、长白山资源宝库和全国优质肉牛产区，这片黑土地从不缺少好物。

三 | 　　但好产品如何卖出好价钱？如何从区域特产变成全国网红？　　一批批本土龙头企业借力新电商，完成了从传统农业到品牌农业的华丽转身。　　一头牛的“数据分析”　　在长春皓月集团的仓库里，工人正在紧张打包发货。　　这家始建于1998年的民营股份制企业，是首批国家级农业产业化重点龙头企业，现有员工5500多人。　　然而，真正让“皓月”在电商时代站稳脚跟的，是一套用大数据重构的备货逻辑。　　“皓月”电商营销部负责人王玉介绍，他们集团在2015年布局电商，至今已有11年电商运营经验；团队可利用大数据分析用户地域、消费层级、客单价、消费频次等维度信息，以此精准储备成品、半成品及原辅包材。“大数据可提供约90%的决策参考，有效降低备货失误，系统还在持续完善。”　　目前，皓月电商营销部有48名工作人员，每日直播16小时。在达人合作方面，一方面通过平台官方渠道对接主播，另一方面依靠政府资源搭桥，今年7月“与辉同行”吉林专场活动中，皓月在吉林特产销售中排名第一。　　一株参的“破圈”之路　　如果说皓月靠的是数据驱动的精准决策，长白山人参产业集团的突围路径则是“产品年轻化”与“数字溯源”的双轮驱动。　　“一参一码追溯系统，就是给人参办‘身份证’，让消费者吃上‘定心丸’。”长白山人参产业集团副总经理迟娜在采访中说，在长白山地理标志保护区域内，集团布局了1000余公顷的道地种植养殖基地，覆盖永吉、通化、柳河等核心产区，严格遵循GAP标准培育林下参、园参等品种。　　每棵人参都被赋予唯一标识码，扫一扫即可查到产地、年份、等级、检测机构等全部信息。这套系统背后，是物联网、云计算、大数据、区块链等技术的集成应用，确保从种苗到采收全程可视化管控。　　迟娜提到，企业的核心打法是“产品年轻化”，把人参从“药材”变为“日常消费品”。目前，该集团已开发出近400款产品，覆盖传统滋补、创新即食、功能饮品、护肤日化四大品类。　　这种“零食化”改造精准击中了年轻消费者的需求。仅人参蜜片一款单品，年销量就达50万盒，换算成片数超过千万片。　　如今，长白山人参在天猫、京东、拼多多、唯品会、抖音、快手、视频号等平台开设了70余家店铺，实现了全网域运营。并在直播电商领域，与多位超头部网红及MCN展开合作，日生产、发货单量达万单以上。　　线下在近2000家高端渠道开设店铺、专柜，覆盖国内所有一线城市及大部分二线城市。2026年上半年销售同比增长21.4%。　　一群人的“乡情”答卷　　新电商的深度不仅在于卖货，更在于带动乡村全产业链发展。如果说皓月解决了“怎么卖得准”的问题，长白山人参解决了“怎么卖得新”的问题，那么北铺农业和“白小桃”则探索了“怎么带着乡亲一起卖”的路径。　　在吉林省北铺农业科技发展有限公司的展示室里，大米、白酒、煎饼、蜂蜜……几乎涵盖吉林省所有农产品种类。这家民营企业以“集合北方优质农特产品”为定位，坚守“吉品出吉、振兴乡村”的创建初心，借助互联网销售渠道，将延边大米、四平油莎豆粉、玉米面粉、双阳煎饼、磐石灵芝、靖宇蒲公英根茶、双辽小米等众多省内特色农副产品销往全国各地。

四 | 　　而在集安，吉林省筱爱食品有限责任公司(白小桃)的故事更显温情。

五 | 项尧伟2019年返回集安，在当时网络直播并不流行的情况下，这一举动开启了集安网络主播的新时代。

六 | 　　在他的团队培育下，仅2020年一年，集安共孵化主播150余人，全网粉丝突破1000万，拍摄的视频为集安地区带来3亿多人次曝光。　　一次考察中，项尧伟发现果农在水果销量及推广方面一直存在较大困难，凭借敏锐的市场嗅觉和创业团队的努力，2021年，集安本土品牌“白小桃”应运而生。　　如今，“白小桃”已成为集安人民最喜爱的食物之一，也是外来游客必买的赠友佳品。集安市凉水朝鲜族乡二参厂的白桃种植基地，带动解决富余劳动力就业200人/年，助销果农产品40万斤/年。　　项尧伟还与残联共同组建集安残疾人电商创业运营中心，开展技能培训，帮助他们掌握电商运营技能，实现经济独立。

七 | 　　“我始终认为接受高等教育的意义不是让我们摆脱贫困的家乡，而是帮助家乡摆脱贫困。”项尧伟说，“如果能通过白小桃系列产品走出一条属于集安的特色产业道路，那白小桃的意义才真正实现了。

八 | ”　　当前，全国各地都在巧用新电商平台，实现新突破。　　从“黑土地里的产品”到“云端的爆款”，传统产业的升级本质是思维方式的重构，不是把旧东西卖得更贵，而是用新方式让更多人愿意买。　　随着“吉品吉递”等物流品牌的落地和新电商大会的持续赋能，吉林农业也正乘“云”而上。迎来从“产得好”向“卖得俏”全面跃迁！　　记者：孔令辉　　来源：中国吉林网。

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